Ten years ago it may have been a choice to jump on the online world, but now it’s an absolute must to survive and thrive as a small/medium/large scale business. With over 89% of searches for products and services happening online, it’s just a ‘duh’ at this point,” Dela says. “Being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.
Digital marketing has become a must-have. But why? We’ve come up with 6 simple reasons your business needs online marketing more than ever.
If you remember anything from this post, remember this: you need online marketing because that’s where your customers are. We don’t need to mention facts like: 83% of your customers are searching for your product or services online, are you available and are you been discovered by them? Most of your customers would love to know more about your product or services from social media which then influences their buying process. and many more
We could go on, but you’ve got the idea. Your target audience are already out there, searching for what you do. Online marketing can lead them to you.
It’s no secret that Google and other search engines favor websites that are constantly updated with unique, useful content that follows SEO guidelines. While it may take a few months to show measurable results, a consistent online marketing effort will increase your company’s online visibility and drive more traffic to your site. More people reaching your site means more interest in what you offer. Online marketing also includes setting your website up to drive conversions. Your page should encourage visitors down a path toward purchasing a product, signing up for a service, scheduling a consultation, etc. Optimizing for conversions means that more of those interested visitors will become buyers.
Reaching your audience through online marketing is much more cost-effective than traditional methods. You aren’t paying for space on billboards, bus benches, or banners, etc. There are no physical maintenance or rental costs, and no store displays that have to be kept up. As results have shown, reaching an audience of 2,000 potential customers through digital marketing is 50% less costly (at least) than any form of traditional marketing.
Marketers have access to more data about their audience today than ever before. Since everything online can be quantified, your marketing team can look at how many people are searching for relevant keywords to your industry, how many are adding local modifiers to their searches, and what they are looking for in a product or service. Through website analytics, you can see how many people are visiting your page, what pages they are looking at, how long they stay, how they got there, and a thousand other details. Tracking and analyzing online data enables you to target your ideal customers and personalize offers just for them.
Let’s say your ideal customer loves the outdoors, and also happens to love Sesame Street. (Anything is possible, right?) You can create a landing page just for them on your site. Customization even allows you to follow website visitors after they have left your page. Through a tactic called remarketing, targeted ads for your business can appear on other pages courtesy of Google AdWords. Instead of blanketing the general population with a generic advertisement, online marketing enables you to reach the right crowd and increase the return on your marketing dollar.
Connecting to your audience goes beyond data and analytics. Companies that are successful online use marketing strategies that increase a customer’s lifetime value by keeping them engaged with your brand. For example, when a customer makes a purchase from your store, your website should automatically generate a confirmation and thank-you letter. But this is only a first step. That same customer information can lead to a longer relationship with a few simple online marketing strategies. Email newsletters, product or service reviews through Yelp and social media, personalized offers and discounts based on purchase history are all possible with online marketing. Simple enough, right?
If you’re already marketing your business through traditional means, we’re not here to tell you to stop. We believe in a holistic, “try it all” approach to marketing and advertising. That can include online marketing, email, print and TV ads, and those inflatable tube characters that flop around in front of car dealerships, assuming they’re effective. Just remember: your audience are already online, looking for a business that does what you do. Online marketing reaches your customers where they are – on their smartphones, tablets, laptops, and desktop computers. Expanding your online presence will help you connect with them and stay connected longer. It’s as simple as that.
With an optimized website and online marketing, your business will no longer be limited by store hours. Customers that find you online will be able to learn about your products during a 2 a.m. web search. And if your website sells your products, that random, late-night Googler could turn into a loyal customer – one that won’t require overtime hours for your staff.
These are just a few of the numerous benefits of Online Marketing, don't be a by stander get on board, get your business online! make more sales, and increase your brand awareness!
Brand Strategist & Digital Marketing Expert
According to Forbes, 38% of the users will stop reacting if your website layout is unattractive whereas there will be an improvement of up to 80% in your brand recognition by just changing the colour palette of your marketing materials. In this digital era, business growth strategies are continuously evolving. Do you think your internal marketing will be able to manage certain branding strategies and is up-to-date with the ongoing trends?
Why should you hire a Branding Agency to help you build a strong Brand?
The answer to this is to start understanding what branding is.
It is the process involved in creating a unique name and image for a product in the consumer’s mind mainly through advertising campaigns with the consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Branding activities are absolutely vital for your business because people will view your business how you portray it. With proper branding, your business can drive new businesses and increase brand awareness to a great extent. Certain factors should be taken into consideration which will prove you that branding is important:
It is difficult to showcase how your company has grown or begun when your brand doesn’t reflect it. While it is important to stick to the products and services, updating the way you promote them can help you grow your business. Get a glimpse of why you should hire brand agencies for your product or service to make your company more profitable.
Hiring a branding agency or a third party consultant, they bring in a stance of innovation that the internal creative may disregard. A completely unbiased opinion is agreed upon which creates a room for strategic opportunities.
Branding or rebranding is an everyday task at a branding agency. While working with a branding agency, you can be confident that their knowledge is up-to-date as there are multiple brains working simultaneously to achieve the best results.
A branding agency is aware of ways to create a brand that expresses the company’s vision, culture and objectives. To individualize the brand, digital branding agencies have their own marketing tools, software and licenses that might not be available with the in-house creative team.
Any company has to invest sufficient time and money for branding their product or service. If you hire a branding agency, it will go beyond the employees’ skill set and will generate new opportunities which in turn will grow the business bringing in more revenue.
Branding agencies bring with them the experience of having worked with a cross-section of industries. They come with a portfolio which gives the business a completely fresh perspective because your brand isn’t confined to the industry in which it operates.
A brand requires a strategic approach, a bigger picture and an outside perspective. The hired branding agency will survey and analyse the competitive landscape from an unbiased standpoint. This will bring your brand to life in a dynamic fashion.
Marketing and Branding are two distinct yet independent areas of expertise. Branding can be stated as the most fundamental level for defining your product or service whereas marketing gives you the answers to communicate to your audience. We can say that branding develops the value that marketing is designed to extract.
Hiring an agency with expertise in branding can help you reach potential new customers. This happens only when your business is promoted correctly and reaches the right set of people in an ever-evolving market.
With the help of the branding agency, you can be differentiated from the industry competitors by differentiating your brand. Through this, the potential clients will be made aware of the unique services that you are expert at. Branding with the agency will give you a new voice, look and feel.
The main aim of the branding agency is “Keeping your Brand, Current.” They ensure that the brand logo and design are always ahead of the curve which will divert the customers focus towards your brand. They aim to prove that you are well-versed about the trends within your industry.
Branding agencies provides best-in-class research, identity services and strategies which the digital marketing firm or the in-house marketing team won’t be able to provide. Branding agencies offer unique and proven areas of expertise distinct from marketing.
It is rightly said by Edwin Dela that "Brand is the holistic sum of customers experiences, composed of visual, tonal and behavioural brand components, many of which are shaped by interaction design.".
If you are looking to build a brand out of your business, BrandNerds Ltd is the way to go. With diverse set of market experience and elite marketers on the team your decision to hire a branding agency comes to an end.
After years of innovation and quality services Dela Consult rebrands to BrandNerds Ltd, which aims to bring more innovations, creativity, quality services, and world class solutions to its customers. To every business there is a breaking point, refreshing stage, growth stage and a scaling stage.
After years of helping and developing brands across Ghana and Internationally, We have a new range of products and cutting edge solutions to help business grow and thrive! Your favourite Brands, Creative and Digital Agency rebranded! We no longer operate under DELA CONSULT LTD, We are now BRANDNERDS offering you futuristic and innovative strategic solutions tailored to suit you and your business.
Upon rebrand we welcome our new board of directors and international partners, we want to be more closer to you, very close; closer than you can imagine. Our Services still remain intact but Better!
This new phase promises to be more exciting, solution oriented, excellent customer service, we are going to revive brands, scale brands, nurture brands, and build brands to be to internationally competitive. We are open, we are ready to hear from you, we are ready to help you and your business thrive!, we are your favourite brands, creative and digital agency! Let us Uplift your Brand and Create memories!
Edwin Delasi Kunutsor (C.E.O)